Pfizer- puffery or deception Essay Example | Topics and Well Written Essays - 250 words

Pfizer- puffery or antic - Essay ExampleHowever, this does not, in any way, mean that Dr. Robert Jarvik may harbour assertions close to subjects that do relate to, but are not an intrinsic part of what he has discovered. non all quality products are advertised through celebrities. Keeping that in view, Dr. Robert Jarviks claim about the potential utility of Lipitor in lowering cholesterol level is an attempt to decline the food market value of other drugs that might be just as useful, if not more, in reducing cholesterol level. 2. Advertisements should be unbiased and rational, and the decision to buy should be left up to the customers to make. Instead of relying on Dr. Robert Jarviks name and fame, Pfizer should support its claims with scientific data and evidence. 3. It can not be said whether a smart set has crossed the line between puffery and outright deception unless one personally uses the product and experiences it. If the product comes up to users expectations, its co mpany would have used puffery in advertising it. In the other case, there is outright deception in the advertisement.